Logic & Data Driven PURL’s & RURL’s

Cross Media Made Simple

The Net-Vision Personal & Response URL Solution enables easy entry into cross-media publishing, and provides all of the tools necessary to expertly create personalized Response URL (PURL) Web sites.

Quick and Easy Personalized Communications

Net-Vision PURL solution can enable you develop specific campaign patterns or workflows ranging from simple to complicated, allowing customers to gain best practices in personalized Web site management. We can refine designs, execute campaigns and generate revenue on the fly with the Net-Vision PURL solution.

To address marketers’ increasing need to secure personal information, Net-Vision can create web-templates for secure Web sites, called SECURLs™, incorporating security features such as login and password protection and support for HTTPS through SSL certification. Frequently, RURL sites are used for displaying or updating recipients’ personal information. Net-Vision can use these templates so you can validate that the person viewing and updating the information is the intended recipient, providing a clear business advantage.

Another security option is CAPTCHA, which blocks automated computer systems from accessing a secured site and can, for example, ensure only people, not computers, login to Web sites or participate in online surveys.

Your campaigns can also feature Generalized URLs (GURLs) and viral refer-a-friend and customer acquisition pages, as well as more traditional workflows such as a printed postcard leading to a personalized RURL page.

With Net-Vision’s image personalization solution, we can custom create entirely unique PURL’s for one-to-one marketing communications. Whether embedding text within images or images within images, we have the power to build effective, meaningful, can’t-ignore-it communications that drive recipients to read, react and respond.

The Net-Vision PURL solution a modular product that integrates with other Net-Vision tools and workflow. Media-Vision creates templates within Adobe® PhotoShop®, Illustrator® and even Flash® then from within the Net-Vision Platform, generate a set of images, one per PURL, directly into the web page. Simply through the incorporation of dynamic text, images and graphics, realistic, one-of-a-kind visuals can be created for each targeted recipient.

Maximize Your Competitive Advantage

With Net-Vision’s RURL Solution, we can conveniently start with one of our many RURL templates and quickly and simply edit your site using industry-standard practices, including adding or editing pages and code, all while keeping the site powered by Microsoft .NET and Net-Vision’s Interactive Content Port (ICP) technology. This allows you to deliver robust personalized Web sites as part of entirely unique Web campaigns.

Our PURL Solutions are useful for any marketing campaign involving multiple media channels and Media-Vision can expertly guide you through the integration of different channels into effective cross-media campaigns. In addition, tracking with our effective Marketing Console comes already integrated into our RURL Solutions, so we can track, analyze and refine your campaigns as required.